{"id":96,"date":"2020-10-10T15:06:56","date_gmt":"2020-10-10T15:06:56","guid":{"rendered":"https:\/\/demo.themedraft.net\/wp\/borex\/?page_id=96"},"modified":"2025-12-04T06:23:16","modified_gmt":"2025-12-04T06:23:16","slug":"home-one","status":"publish","type":"page","link":"https:\/\/adlure.in\/cignas\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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$5 to turn the nut.
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which nut to turn.<\/h2>\n\n
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There was once a really big ship that broke down.<\/h2>\n\t\t\t\t<\/div>\n\n \t\t\t\t
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\u00a0All efforts to find the fault and get the ship moving were in vain. Ultimately, they summoned an expert to the task. When the expert came, he merrily strolled around the ship for about 30 min, pulled out a wrench and turned it clockwise. \u201cIt\u2019s done,\u201d he announced. And in a matter of minutes, the ship roared into action. He then presented an invoice of $1,000\/-. The ship owner was aghast and asked why he would charge $1000\/- for a merry stroll and turning a nut. \u201cPlease give us a breakdown\u201d. \u201cSure,\u201d he said. The next day the invoice with the breakdown came. It read \u2013 $5 for turning the nut. $995\/- for knowing which nut to turn.<\/p>

The solutions to most problems are simple. That simplicity though is evident to eyes that have navigated enough complexity to separate the wheat from the chaff. At Cignas, collective experience of over 200 years across diverse facets of businesses help us connect the dots faster. We work directly with owners of businesses and align our work to serve their long-term best interests. So we are not myopic to prioritize quick-fix solutions to boost billing. It\u2019s because of this clarity, that clients have stayed with us for decades.<\/p>

Drawing from the legacy of N A Shah, we are now Cignas \u2013 a boutique advisory firm, even more sharply focused on pure advisory. Bringing the beauty of simplicity and clarity to the table.<\/p>\t\t\t\t<\/div>\n \t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Services For You<\/h2>\n\t\t\t\t<\/div>\n\n \t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Transaction
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In high-stakes transactions, details decide outcomes. Our insider\u2019s perspective ensures every angle is covered, every risk anticipated.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Commercial
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Negotiations aren\u2019t battles to be won, they\u2019re balances to be built. We create outcomes where both sides walk away stronger.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Business
Strategy<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Real strategy begins when someone dares to disagree. We ask the hard questions that reveal the right answers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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ESOPs<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Great companies don\u2019t just build products, they build believers. We help design ESOPs that reward commitment and inspire ownership.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Business
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When businesses evolve, their structures must too. We help you realign what you\u2019ve built with where you\u2019re headed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tax
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Every tax question hides a business decision beneath it. We look beyond compliance to uncover what truly drives value.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Startup
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Every startup needs more than an idea, it needs direction. We guide founders through each stage, from vision to value.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Estate and Trust
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We help families turn legacy into continuity. Bridging generations with trust, understanding, and thoughtful structure<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Family
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Families thrive when fairness guides every decision. We help build systems of trust that last generations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Our Partners<\/h2>\n\t\t\t\t<\/div>\n\n \t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ashok Shah<\/a><\/h3>

Founding Partner<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Jayendra Shah<\/a><\/h3>

Founding Partner<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Sandeep Shah<\/a><\/h3>

Founding Partner<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Diana Mathias<\/a><\/h3>

Partner<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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$5 to turn the nut. $995 to tell you which nut to turn. There was once a really big ship that broke down. \u00a0All efforts to find the fault and get the ship moving were in vain. Ultimately, they summoned an expert to the task. When the expert came, he merrily strolled around the ship […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-96","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/adlure.in\/cignas\/wp-json\/wp\/v2\/pages\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adlure.in\/cignas\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/adlure.in\/cignas\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/adlure.in\/cignas\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adlure.in\/cignas\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":665,"href":"https:\/\/adlure.in\/cignas\/wp-json\/wp\/v2\/pages\/96\/revisions"}],"predecessor-version":[{"id":2421,"href":"https:\/\/adlure.in\/cignas\/wp-json\/wp\/v2\/pages\/96\/revisions\/2421"}],"wp:attachment":[{"href":"https:\/\/adlure.in\/cignas\/wp-json\/wp\/v2\/media?parent=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}